Travel Reservations refer to the process of booking and securing accommodation, transportation, and other services related to travel in advance. This can include hotel stays, flights, rental cars, and activities at a destination. The primary goal of travel reservations is to ensure that the necessary arrangements are in place before the travel date, providing convenience and peace of mind for travelers. Reservations can be made through various channels, including travel agencies, online travel booking platforms, and directly with service providers. Confirmation of these reservations typically includes a reference number, terms of service, and cancellation policies.
A Shift in Preferences The landscape of travel reservations is undergoing a rapid transformation, marked by a significant rise in direct bookings reshaping competition in the sector. Travelers’ increasing preference for supplier websites over Online Travel Agencies (OTAs) is a driving force behind this change, emphasizing the need for OTAs to adapt their strategies to […]