Loyalty programs are marketing strategies designed by businesses to encourage repeat purchases and foster customer loyalty. These programs typically reward customers for their continued patronage through a point-based system, discounts, exclusive offers, or other incentives. Customers accumulate points or rewards based on their spending or engagement with the brand, which can later be redeemed for products, services, or special privileges. The primary goal of loyalty programs is to enhance customer retention, increase the frequency of purchases, and build a strong relationship between the brand and its customers. By providing tangible benefits for loyalty, businesses aim to differentiate themselves from competitors and create a more personalized shopping experience.
A new loyalty program has been launched by Renfe, offering passengers the opportunity to travel for free on Cercanías, Media Distancia, and Rodalíes routes from September 1st to December 31st. To participate, travelers must provide a refundable deposit of either 10 or 20 euros, depending on the selected pass, and complete a minimum of 16 […]