Direct Booking refers to the process in which a customer reserves accommodations, services, or travel arrangements directly through the provider’s own platform or website, rather than through third-party intermediaries or travel agents. This method often involves booking hotels, flights, or vacation rentals directly from the company that owns or operates them. Direct bookings can provide advantages such as better pricing, exclusive offers, improved customer service, and greater flexibility for the customer. Additionally, businesses benefit from reduced commission costs typically associated with third-party bookings, allowing for potentially lower prices for customers or increased profit margins for the provider.
A Shift in Preferences The landscape of travel reservations is undergoing a rapid transformation, marked by a significant rise in direct bookings reshaping competition in the sector. Travelers’ increasing preference for supplier websites over Online Travel Agencies (OTAs) is a driving force behind this change, emphasizing the need for OTAs to adapt their strategies to […]