E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This encompasses a wide range of activities, including online retailing, electronic markets, and auction sites, as well as online banking and payment transactions. E-commerce enables consumers to purchase products and services directly from retailers through their websites or mobile applications, often with the ability to compare prices and read reviews. It is characterized by various models, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). E-commerce utilizes technologies such as online payment systems, electronic data interchange (EDI), and digital marketing to facilitate transactions and enhance the customer shopping experience. The growth of e-commerce has transformed traditional retail and has become a significant component of the global economy.
A shift in the travel landscape is imminent as more airlines opt for direct booking channels over traditional travel agencies. The CEO of a prominent online travel agency disclosed plans to solidify a partnership with a major airline, following the airline’s abrupt exit from intermediary platforms. The CEO stated that negotiations are underway to define […]